INDUSTRY: GENERAL CONTRACTORS
Generate more leads
Perform better in search results and help consumers discover your business everywhere they search. Command your general contractor marketing from one centralized platform. Manage the facts and appearance of your business across 100+ maps, search engines, voice assistants, directories, and social networks. Take control of your digital presence and generate your own leads and referrals, without over relying on services like Home Advisor, Angies List, Houzz, and Thumbtack. Read on to learn how we help general contractors improve their local marketing through increased online visibility.
Be consistent. Get rewarded.
76% of consumers who search for local business on a mobile device result in a phone call or visit within 24 hours 1. That can add up to a great deal of leads for your general contractor business. One of the keys to local SEO is making sure your data is consistent everywhere. Our custom-built integrations with Google, Apple, Facebook, and over 100 other third-party apps, maps, and directories mean you can be sure your information is the same — everywhere.
1 Think with Google – How mobile search connects consumers
More visibility. More referrals.
Consumers are using intelligent services like search engines, maps, and directors to discover your business online. On average when you add up all the views from these 3rd-party services, you’ll find that its almost double what you get on your own website. With Zip Listings®, we created an entirely new way for general contractors to control their digital marketing across the web, from NAP (name, address, phone number) and holiday hours, to event details, sales & promotions, and more, across the vast ecosystem of 100+ third-party services that make up our Network.
Deploy content. Everywhere.
Research found that business listings with enhanced brand content receive 416% more views than those without. In a nutshell, enhanced brand content is extra text and/or images added to your business listings. Since the majority of business listings are auto-generated by publishers and data-aggregators, it’s common that only basic information is included.
Zip Listings® lets you deploy up-to-date content from within your account to all your listings, giving your brand a valuable edge over the competition.
Showcase your logo, photos, videos, business description, hours and holiday hours, menus, staff bios, product & service lists, and more than a dozen other fields alongside your basic name, address, and phone number across all the places where consumers search for you.
Stand out from the crowd.
Take up more space, and earn more clicks by adding Rich Snippets to your search results like rating stars, product availability, pricing, location information, people, events, photos, and more.
Search engines and voice devices like Amazon’s Alexa rely on structured data from your website to create these snippets. Zip Promoter allows you to add structured data to your website without having to hire an expensive web development team. Just copy and paste the code into your website and your done – It’s that easy.
Stay informed with Review Monitoring.
Google. Facebook. Yelp. There’s no shortage of places where consumers can leave you feedback, and with multiple locations listed across hundreds of sites, simply staying on top of it all can seem insurmountable. Review Monitoring leverages Zip Promoter’s direct integrations with sites across our Network to pull all your reviews, from every location, into a single dashboard so you can stay informed at scale.
Generate powerful customer reviews.
Generating reviews from your customers is easier than it sounds. 70% of consumers will leave a review if you just ask them to! Zip Review Generation makes it easy to Fire Up Your Fans, collect first-party reviews from customers, and add those reviews to your website.
Sync your CRM, point of sale, mobile app, or any other contact database with Zip Promoter. Flexible email templates help you stay on brand when you request reviews to drive a consistent experience.
Bring it all together.
Google My Business. Google Search Console. Apple Maps. Yelp. Facebook. Twitter. TripAdvisor. Business listings, and much more. Looking at all this data is time-consuming and doesn’t give you a complete view of your overall performance.
With Zip Promoter Analytics, it’s finally possible to combine all your data — into one place. Connecting your data is as simple as a click of a button. Login your account to see everything from how many clicks your promotions get, to the search terms customers type in on Google, to how your search rankings change overtime, to how many people use Google Maps to get to your store. Then, get on with your day.
Take a look!
See first-hand how ZipPromoter can help you better manage your digital presence and attract more customers.