Connected Where Consumers Are
With Zip Listings®, we created an entirely new way for businesses to control their digital knowledge across the web, from NAP (name, address, phone number) and holiday hours, to event details, sales & promotions, and more, across the vast ecosystem of third-party services that make up our Network. We built direct integrations by partnering with the channels where consumers search. Connect by the click of a button, and Zip Promoter will sync your updates everywhere consumers are.
Command with Scan, Match & Lock.
The minute you go live with Zip Listings®, patented technology automatically scans, locates, and claims your existing business listings on services in the Network.
Prominence is a key factor in how Google determines Local Search Rankings and Local SEO1. Prominence is based on information that Google has about a business from across the web (like links, articles, and directories)2. Ensuring business information is consistent and up-to-date everywhere is an enormous obstacle considering most business don’t control their listings. Zip Promoter automatically scans publishers’ databases — to find the listings you want to control, identifies a match, and immediately locks that listing so no other data source can alter your information.
Powered by Network-Sync™
Once Zip Promoter has matched, claimed, and locked your listings from being updated by any source other than you, our proprietary Network-Sync™ integrations keep you in control at all times.
Network-Sync™ ensures that any update you make in the Zip Promoter platform automatically populates to your listings across the web. The two-way API integrations automatically keeps you updated on the status of your listings at all times, which you can view directly in the Zip Promoter dashboard. They also power analytics to help you understand how your listings drive real business for your brand.
Update in real-time.
Openings. Closings. Menu changes. New Promotions. New products. New agents. Event location changes. Holiday hours. Emergencies. There are a vast number of business circumstances that demand real-time updates in order to keep customers informed. Zip Promoter’s real-time updates ensure that the changes you make are pushed to each platform and updated as fast as each service will allow — in many cases, within seconds.
Schedule updates. Save time.
Via Zip Promoter’s direct integrations with the world’s top services in our Network, there’s no need to log in to update your information. Changes to your digital knowledge — from holiday hours, to featured promotions, to social media postings — can be scheduled to post automatically on the dates you desire. Zip Promoter does the work for you so you can run your business.
Squash duplicate listings
Search engines value consistency. Duplicate listings can harm your local SEO. After all, if you ask five different people a question and receive five different answers, you can’t have real confidence in any of them, right? Zip Promoter’s Duplicate Suppression process finds and suppresses duplicate listings at the publisher-level, according to each one’s best practices, so consumers and search engines never see incorrect or incomplete data about your business.
Consumer suggestions. Your decision.
Many sites allow consumers to suggest edits to business listings based on their real-world experiences. Unfortunately, suggestions from consumers aren’t always accurate, and rogue competition can sometimes aim to sabotages your listings. And if these changes are incorporated, incorrect data can confuse customers and cost you valuable SEO.
Zip Promoter’s Publisher Suggestions enables you to view suggested edits on Google Maps and Yelp directly from your dashboard, in real-time. Choose whether or not to approve these edits across your business listings, so changes do not occur unless you’ve authorized it.