Maximize the impact
of tourist season
Perform better in search results and help tourist discover your business everywhere they search. Consumers are using intelligent services like search engines, maps, voice assistants, travel sites and directors to discover your tourist-based business. On average when you add up all the views from these 3rd-party services, you’ll find that its almost double what you get on your own website. Read on to learn how we help tourist-based businesses maximize the impact of tourist season while improving their digital presence.
Be consistent. Get noticed.
As plans start to take shape and the excitement of vacation sets in, 70% of travelers will conduct destination research on their smartphone.1 Tourist-based businesses need be focused on capitalizing on these mobile moments in local search results.
One of the keys Local SEO is making sure your data is consistent everywhere. Search engines value consistency. Our custom-built integrations with Google, Apple, Facebook, TripAdvisor, Yelp and over 100 other third-party apps, maps, and directories mean you can be sure your information is the same — everywhere.
1 Think with Google, How the Travel Research Process Plays Out in Time-to-Make-a-Plan Moments
Connect everywhere tourists search.
With Zip Listings®, we created an entirely new way for businesses to control their digital knowledge across the web, from NAP (name, address, phone number) and holiday hours, to event details, sales & promotions, and more, across the vast ecosystem of 100+ third-party services that make up our Network. We built direct integrations by partnering with the channels where consumers search. Connect by the click of a button, and Zip Promoter will sync your updates everywhere tourists are searching.
Stand out from the crowd.
Take up more space, and earn more clicks by adding Rich Snippets to your search results like rating stars, rental availability, pricing, location information, people, events, photos, and more.
Search engines and voice devices like Amazon’s Alexa rely on structured data from your website to create these snippets. Zip Promoter allows you to add structured data to your website without having to hire an expensive web development team. Just copy and paste the code into your website and your done – It’s that easy.
Control your reputation. Everywhere.
Google. Facebook. Yelp. TripAdvisor. YellowPages. There’s no shortage of places where tourist can leave you feedback about your business, and with locations listed across hundreds of review sites, staying on top of it all can seem insurmountable. Review Monitoring leverages Zip Promoter’s direct integrations with travel sites across our Network to pull all your reviews, from every location, into a single dashboard so you can stay informed and reply to reviews in real-time to stay in control of your online reputation.
More reviews. More revenue.
Any successful tourism-based business knows the importance building their online reviews and reputation. Generating reviews is easier than you think! 70% of tourists will leave a review if you just ask them to! Zip Promoter’s Review Generation makes it easy to Fire Up Your Travelers, collect first-party reviews from customers, and automatically add those reviews to your website. Flexible email templates help you stay on brand when you request reviews to drive a consistent experience.
Update in real-time.
Openings. Closings. Location changes. New Promotions. New products. New events. Holiday hours. Emergencies. There are a vast number of business circumstances that demand real-time updates in order to keep customers informed. Zip Promoter’s real-time updates ensure that the changes you make are pushed to each platform and updated as fast as each service will allow — in many cases, within seconds.
Bring it all together.
Google My Business. Google Search Console. Apple Maps. Yelp. Facebook. Twitter. TripAdvisor. Business listings, and much more. Looking at all this data is time-consuming and doesn’t give you a complete view of your overall performance.
With Zip Promoter Analytics, it’s finally possible to combine all your data, even 3rd party data — into one place. Connecting your data is as simple as a click of a button. Login your account to see everything from how many clicks your promotions get, to the search terms customers type in on Google, to how your search rankings change overtime, to how many people use Google Maps to call your location. Then, get on with your day.
Take a look!
See first-hand how Zip Promoter can help you better manage your tourism marketing and digital presence to attract more customers.